GoldSpot Media provides greater value for advertisers by driving ad investment, allowing inventory owners to leverage the investment through lower subscription costs to end users, and thereby driving more users. The result is a virtuous cycle beneficial to the entire mobile ecosystem: Targeted Advertising Lower or free subscription Increased audience for Advertisers Premium CPM /CPC for Service Providers More Services Profitable ecosystem

The miSpot platform is an end-to-end system to manage cross mobile media inventory, sales, call-to-action element creation and integration with campaigns, ad distribution, insertion and reporting.

Unified Ad Sales

Service providers can use the miSales web tools to integrate with their ad buy processes used for internet and TV advertising or have GoldSpot perform ad sales through its partners to share the revenues.

Unified Inventory and Campaign Management

A web based application for managing inventory and campaign creation across all mobile inventory owners, distribution channels and applications.

Interactive Ad Creation Studio

A web based utility for easy creation of call-to-action inventory and integration into existing media assets such as banners and videos. Cross mobile media interactivity such as Web, SMS, Call, MMS, Search, IM, E-Mail, Video / Audio can be easily created and customized to run RFI, telescoping, location based and other campaigns of interest to advertisers.

Targeting

Based on profile, Behavior, Device type, day part, format, location etc ... GoldSpot provides open APIs to integrate with mobile operators CRM databases for subscriber profiles or though self -administered opt-in client on phone and PC.

Ad Management and Distribution

Scheduling and distribution of ads via server based probabilistic algorithms that balance economics, spectrum utilization, ad campaigns, priorities, and other metrics. Also manages the optimal distribution of ads via a combination of broadcast and mobile IP mechanisms.

Ad Storage Management

Extractions, storage and recycle management of ads on mobile handset based on targeting criteria

Dynamic Ad insertion

GoldSpot supports real time insertion of ads and call-to-action elements in various ways into all mobile applications. GoldSpot provides open APIs for ad insertion based on content usage, application triggers and in-content tags.

Measurement and Reporting

The effectiveness of any interactive ad campaign is measured by accurate statistics provided by the miSpot platform. The miSpot client reports all relevant ad measurements such as impressions served, call-to-action rates (CTR), response and recalls.