Publishers

A 360-degree mobile advertising strategy is necessary for publishers to monetize their inventory effectively and tie mobile to their online marketing campaigns. A single point of “digital ad sales” across online and mobile empowers Publishers to optimize their yield across ALL connected platforms and devices.

Mobile-specific creative, ease of interactivity creation, delivery and execution of campaigns are the key in mobile, since it is a different platform and users are in a different frame-of-mind than when they are in front of their PCs. Understanding mobile device usage and behavior – smaller form factors, touch screens, voice and location capabilities – as well as mobile user scenarios – places, times and situations other than at the office or at home, is paramount to the success of mobile marketing campaigns.

GoldSpot Media’s 360 mobile advertising platform, miSpot, provides publishers with a single interface to manage ALL of their mobile inventory, across mobile apps, mobile web and iPad. GoldSpot offers fully managed mobile advertising services, inclusive of ad creative service, ad operations support and end-to-end service management to publishers looking for a single campaign and inventory management
system for their mobile needs. In addition, GoldSpot can also
integrate with existing online systems through well-defined
web services API.

Benefits:

Premium CPM

Higher CPM with targeting and interactivity increasing ad opportunities through new, innovative ad formats

Enhanced Revenue Margins

Economical ad distribution to mobile devices
(off-peak - 3G / WiFi / Broadcast) and reuse of ad campaign across applications

Reduced Operational Costs

Single interface for CRM, billing and targeting integration across all mobile content applications

Higher Volumes

Inventory aggregation and ad-serving across all mobile apps, irrespective of OS, aspect ratios, form factors and resolutions

Increase Reach

Dynamically update existing mobile devices in the field

Superior User Experience

Consistent, high-quality advertisement and interactivity rendering across any mobile network, app or device