Creating sustainable and profitable mobile advertising business models

The universe of video-ready smart mobile devices has reached critical mass with more than 60 percent capable of rendering high-quality video. As a result, these devices are poised to become the all-in-one source for information, communication and entertainment. At the same time, increasing deployments of 3G, 4G, and broadcast networks (DVB-H, FLO, DMB etc) around the world are enabling the delivery of rich multimedia services to an ever-increasing audience on the go.

Yet several hurdles stand in the way of making this a reality:
• There is a relatively small and fragmented audience for mobile video services
• The current state of mobile advertising is unsophisticated compared to the dynamic and interactive nature of the mobile device
• The mobile ecosystem lacks a unified reporting mechanism
• The high costs associated with network-based ad delivery
• The availability of compelling and discoverable “mobile content”
• The rate of consumer adoption at the optimal price-point

Ensuring an enjoyable and interactive user experience that works seamlessly across all handsets is critical. In addition, overcoming the need for subscription-based content and providing an easy and intuitive way for consumers to access and view video content are keys to accelerating mass-market adoption.

GoldSpot Media is committed to providing this burgeoning new marketplace with a unified mobile advertising platform that not only creates the optimal user experience, but also benefits all inventory owners and addresses critical business model issues to create new revenue opportunities throughout the mobile ecosystem. Its unique, innovative, client-server mobile advertising solution is based on an intellectual property platform that includes scores of patents pending in the areas of mobile ad distribution, insertion, storage, interactivity, and reporting.

Headquartered in Sunnyvale, California with a Research & Development Center in Bangalore, India, and sales offices in Europe and Malaysia, the GoldSpot Media organization has extensive experience throughout the communications industry with core competencies in interactive mobile media solutions and mobile advertising.