Driving mass market Mobile TV through Targeted Advertising

An ad-supported economic model is one of the key stimulants for driving mass-market adoption of mobile broadcast TV service. Broadcast, while a cost effective medium for distribution of content, does not lend itself well to targeted advertising. Targeted ad placement in broadcasting requires a specialized ad insertion solution that dynamically inserts targeted ads on the mobile device in real time. The ads are most effective when based on demographics, behavioral patterns, context, and user location. Further, interactive mobile campaigns integrated into advertising create a very compelling medium for audience engagement, while making the consumer viewing experience relevant and rewarding.

Broadcasters are well aware that their markets are changing quickly with the advent of a global ecosystem taking shape in mobile video delivery to consumers. GoldSpot Media provides a unified solution for broadcasters to harness this emerging consumer marketplace today to ensure that they will play a significant role in the market in the coming years.

By embracing the best of the Cable, Internet and Mobile worlds, GoldSpot Media has developed patent-pending technology for targeted ad insertion in mobile broadcast networks. These solutions include:

• Targeted and interactive advertising delivery across broadcast networks, creating value for all inventory owners and premium CPM / CPC

• Configurable ad delivery mechanism that ensures seamless ad delivery over alternate distribution networks when the broadcast signal is in fringe or out of area

• End-to-end campaign scheduling system provides broadcasters and their respective ad inventory owners a simple, centralized source of ad buy for all targeted and interactive inventory

• Delivering instant and accurate impression reports per campaign, brand, agency or inventory owner

For more information, please Contact GoldSpot Media